Logo Refinement / Brand implementation / Print / Pattern / Agency: Brash Brands

A very personal oasis

. . . .


Among the applications I was involved in creating were stationery, hoarding, a coffee table book and a premium brochure. The premium brochure, in the shape of an oversized book, was created to capture the sophistication and importance of the development. The identity foil stamped on a cushioned leather cover combined with the beautiful oversized black & white images conveyed luxury at another level.

. . . .


Nareel Island is a premium development by Aldar, set in Al Bateen – one of the most exclusive locations in Abu Dhabi, UAE. I was brought in to help Brash Brands in Dubai to refine the identity and develop a visual language to position the island as a prime lifestyle residential master-planned community for UAE families to build bespoke villas.