A very personal oasis
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Among the applications I was involved in creating were stationery, hoarding, a coffee table book and a premium brochure. The premium brochure, in the shape of an oversized book, was created to capture the sophistication and importance of the development. The identity foil stamped on a cushioned leather cover combined with the beautiful oversized black & white images conveyed luxury at another level.
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Nareel Island is a premium development by Aldar, set in Al Bateen – one of the most exclusive locations in Abu Dhabi, UAE. I was brought in to help Brash Brands in Dubai to refine the identity and develop a visual language to position the island as a prime lifestyle residential master-planned community for UAE families to build bespoke villas.