A hidden pearl by the ocean
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Working together with a creative team at Brash Brands, I developed a brand identity based on the concept of ‘Revealing Beauty’. The concept emphasized the understated and timeless elegance of the development, and its discreet and private location. It conveys a ‘Secret garden’, a ‘Hidden pearl by the ocean’. The logotype developed feels mysterious and revealing, like a rising sun over the horizon. The identity was supported by a very elegant and discreet graphic language across all brand applications.
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A premium housing development along the Persian Gulf in the United Arab Emirates, needed a new brand identity. The exclusive development included high-end living spaces, shopping areas, hotels and a private harbor.